How to attract customers for your ecommerce? In this article we like to share some tips to increase traffic to your online store. It’s all about defining your target group and following a strategy that allows you to influence customers in the best way. All this of course without being intrusive and by offering high quality content. Does this sound like a difficult process? It certainly does not have to be. You can always contact our team so that we can work together to achieve your goals.
How to Attract Customers? Know Your Customers
The first thing you have to do is determine which type of customer purchases your products or services and why. By mapping your target group, you can focus all your energy on those potential customers. If your company belongs to a specific market niche, you can look at the customer profile of competitors with limited effort. Once you have identified a commercial target group, you can investigate where you can find these people online. Are they active on social networks? Do they love reading digital magazines? Do they watch YouTube videos regularly? Once you have found out which social networks and online media they use, you also know where you need to be present in order to get in touch with them.
Offer Content on Your Blog, Social Media or YouTube Channel
You now know your audience so it’s time to get started. It is important to ensure that you inform your (potential) customers about matters that they are interested in. You can use your blog, social media or YouTube channel to offer original content. Content where your brand is displayed – or not. Content where you talk about topics that are really important to you and your company and that customers want to share with their friends so that your publications can even go viral. If you achieve that other relevant websites link to you and that your messages are often shared on social networks, this all will contributes to a better positioning of your online store in search engines. Getting customers will be easier if they can find you quickly!
Share Customer Experiences
Invite customers to give their opinion about your products and service. By paying attention to your customer service, you create positive opinions that other customers can draw to your online store. Moreover, you can give them the opportunity to share their opinions on all their social networks. This way, friends of customers – who probably also belong to your target group – will be able to read about your company. In case of a complaint or a negative opinion (which may also happen), it is advisable to try to get in touch with the customer and reach a consensus solution. By indicating this below a negative opinion, you show others that you offer after sales services and how you solve possible inconveniences. For many online stores, customer recommendations are one of the pillars that determine the success of their business.
Keep Customers Up-to-date with a Newsletter
Digital newsletters often proof to be a tool with high conversion results. In addition, it is an excellent way to inform customers about news from your online store. Use newsletters to your advantage and inform customers about possible promotions or discounts. Also share content that you have created for your blog or social media channels. Just make sure that your newsletter does not become an advertising brochure and actually offers relevant and interesting content so that your readers look forward to the next one.
We hope that with these tips it becomes easier to attract customers for your online business!