The rise of social media in recent years and the continuous growth in users means that it´s essential for companies to be active here. Social media for business can also be called the Yellow Pages of the 21st century – with the advantage that you can give more power to a message for your followers. Your company profile on social networks must have the tone and character that best promotes your business. And of course to achieve the greatest impact with the largest possible target group.
We would like to share 3 fundamental tips that you should take into account if you want your social media profile to be successful. Looking for help on starting or maintaining the channels on which your company is active? You can always contact us and we look forward to make a personal approach to help you.
1. Define the Target Group
To reach the desired audience you obviously need to know who your audience is. Define the target group for example by age, gender or occupational level, so you can check on which social network they are active. This way you can go to those social media channels that have the most potential followers. Facebook for example is popular in the age group 23 – 37 years and LinkedIn is often the best option to reach professionals.
2. How do you Address Your Target Group
After you have defined the target group and identified the possible social networks that you want to use, you must determine the tone of the language you are going to use. How do you address your followers? For example, if the audience is Millennial of Generation Z, you will have to pay much more attention to messages that contain a meme or audio-visual content. In addition, you also need to be clear to whom the text of your publications is addressed. To a 15-year-old adolescent you speak in a different way than to an adult of 40.
3. Publications on Social Media for Business
If you have created your profile it is important to continuously publish new content. That is, you cannot leave your social networks during the summer holidays. Also, be careful with spelling. You are followed by an audience that wants to know something about you and it´s up to you to make a good impression. We live in a time where online buying and selling is becoming increasingly important, but in which the public is also becoming more incredulous and demanding. Customers seek opinions and inform about the social networks of companies, so that you cannot neglect your profiles. Update them several times a week and offer relevant content.
Do you want to get the most out of your social networks? Do you need advice on what to publish on your profiles or how to reach more audiences? Contact us. We can certainly help you!