There are several on-site SEO strategies to increase positions in search engines: content creation, optimization of SEO texts, inclusion of meta-titles and meta-descriptions … Although you probably know that, combined with off-site SEO actions, SEO strategy can have better results In this article we will explain what linkbuilding is and why a linkbuilding agency is necessary to carry out your SEO off site strategy, especially if it´s not your homemarket, but you would like to improve SEO positions in Spain.
What is Linkbuilding?
Linkbuilding consists of generating links to a web in order to increase the authority of it. There are several ways to get links to your website:
Create quality content
The best way to generate links to your website is by creating quality content. If you offer relevant information on your blog, it is very likely that your post will be shared on other websites of interest. In this way, you will generate links naturally.
The content must not only be well written, but must be optimized for SEO and shared on social networks. Otherwise, it will be difficult for other people to ever find your text to read it and, therefore, share it.
Posts as a guest author
Another way that really works is to write posts on other blogs as a guest author. In the article you write you can include a link to your website. It is important that the link appears naturally, without questioning its inclusion.
In addition, you must also take into account that the article provides content of interest, providing real value to the medium. Otherwise, you risk that the medium rejects your content as spam.
Creating links on quality website (artificial link)
Finally, there is also the possibility of including links on quality websites. Many websites allow the publication of an article that includes a link to your website. Most of the time, the content is written by the redaction of each medium. In this way, the media ensures that the content follows the same editorial line.
On other occasions, it must be provided by the client or linkbuilding agency. It is important that this text follow certain guidelines (original text, inclusion of determined anchor text, minimum length, etc.).
How to set up a good linkbuilding strategy?
To carry out a good linkbuilding strategy it is important that you select quality media. In addition, the content where your anchor text appears should be attractive to readers.
SEO Metrics
There are several metrics that can guide you on whether a medium is of quality or not. The most used are: Domain Authority, Trust Flow, Citation Flow and SEO Visibility, among others. It is important that this type of strategy is carried out by a linkbuilding agency or a professional in the sector. In the case of selecting poor quality media (with poor metrics), you would run the risk of being penalized by Google. In an other article of our blog you can find out a little more about the main metrics to take into account.
Anchor texts
When doing linkbuilding, you must select the keywords with which you want to position yourself in the search engines. The anchor text is the text from which your link will appear. It is essential that you observe the behaviour of your keywords (positions in Google) while you carry out the strategy. In this way, you can decide the anchor text that most interests you to position. A linkbuilding agency usually has tools that follow the position of your keywords in the search engines.
Content
Finally, it is important that the content in which your link is included contributes value and follows the editorial line of the medium in question. For this reason, we recommend collaborating with media that have similar themes to yours, providing interesting content that fits in with the theme of the web.
Why hire a Linkbuilding agency?
There are several reasons on why to hire a link building agency. Here are some of the most important ones:
- Improve positioning avoiding being penalized.
- Ability to select quality media.
- Knowlegde of the local market
- Experience in creating content.
- Tools to observe the keywords.
Remember that quantity is not quality, so you must choose the means very well with which to collaborate. Do you need a link building agency? Do you want to improve the positioning of your website in search engines for the Spanish market? Do not hesitate to contact us! We will be happy to be your linkbuilding agency in Spain. Do you need an international link building agency? Our sister company Sud Digital is specialized in Southern Europe and can offer a pan European link building strategy.
