SEO does not always work the same way, there is no unique formula to improve the web positioning of every company. That is why the activities for SEO depend on the type of company. For example, in the case of companies that work locally, a local SEO strategy must be implemented.
It is clear that a dentist, a hairdresser or a local contractor has no need to compete nationally with industry enjoyed. This type of business needs to be positioned in searches that contain words related to the geographical area or in searches of users who are close to your business.
But how do you implement a good local SEO strategy? In this article we give you some clues to position a business in your geographical area of interest.
Local SEO Strategy
The main objective of Local SEO is to give visibility to a business in the organic searches of users who are in a specific geographical area. That is, a business can be easily found by its target audience.
Working with the local SEO of a specific area does not mean that you cannot compete in the web positioning of a larger area. For example, if you offer a national service, you can have one landing page per physical business location. This way you can work on the local keywords for each location.
Next, we will explain the most important key points to strengthen your local SEO strategy:
1. Local On-page SEO
Although it is important that you use the meta titles and meta descriptions of your landings, you must be careful with over-optimization. We recommend that you perform a keyword analysis to identify the keywords related to your business and geographic region. In this way you can include several words on the same landing page, which optimizes the webpage in question.
We recommend that you do not repeat your city or village too much in the meta text of your website. You can of course use your local keywords, but always do this with common sense and what makes sense for visitors, without optimizing too much.
You can include the name of your city in the URL of the landing, but again, make sure it is not repeated. If the category already bears the place name, do not have it repeated. Google is very smart and understands where the service or product you offer is located. Make sure that the page structure is primarily logical for users, so this will also be logical for Google.
3. Google My Business
Creating a profile in Google My Business is essential for the local SEO strategy of your company. Being part of Google My Business will allow you to appear in searches that users perform near you. Moreover, they can easily find contact data and visualize your information in a simple way.
Select the specific category to which your company belongs, upload photos and get your customers to express good opinions about your profile.
4. Quality Directories
Enter your business data in those directories that you think are relevant to your sector. Do not go crazy adding your company to a thousand directories, select those that can really add value.
It is very important that you always write your data in the same way (importance of the NAP). There must be no variations when entering your address or telephone number. For example, if you have indicated in Google My Business that your address is in the Rosebery Avenue, you cannot specify Rosebery Ave as a location in a directory. Always enter the address information in the same way!
5. Local Offsite SEO
First, as with any off-site SEO strategy, we recommend investigating your competitors’ backlinks. In this way, you will be able to identify in which directories they are present and which websites and media link them. After doing this research, try to hire a link building service that works to get links in local media or quality blogs related to your sector.
Put these key points into practice in your local SEO strategy and make your business position itself in relevant searches. By the way, don’t forget to use social networks! The impact of social networks will also affect the local SEO of your business.
Do you want to define the local SEO strategy of your company? Do you want to improve the positioning of your website in Spain or only in Barcelona or another city? Do not hesitate to contact us! We are happy to be your local SEO agency.