The developments in the field of Search Engine Optimization (SEO) do not stand still. For 2019 there are several trends predicted when it comes to SEO. In this article we would like to share a number of SEO trends. As an entrepreneur it is important to take these into account in order to ensure that you can be found online. If you have questions or can use help with the SEO of your website, you can always contact us.
Show your expertise – reputation is becoming increasingly important
Search engines like Google are giving increasing importance to your expertise, authority and reliability. The so-called E-A-T guidelines from Google for assessing the quality of websites at rakings, is an absolute SEO trend for 2019. It is becoming increasingly important who says something and if what is said is really reliable. You can show expertise by placing a short biography of the writer with articles, or adding a link to a LinkedIn profile of the expert who writes a specific article.
Get ready for Voice Search
Searching by means of a voice, Voice Search, seems to become more and more important. And is predicted as a real SEO trend for 2019. The consequence is that long-tail keywords are searched more often. For SEO optimization, with voice search it is important to take long-tail keywords into account when writing texts for websites. We spoke more extended about the consequences of Voice Search in a separate article.
SEO trends: SEO Optimization
For visibility in search engines it is important that your website offers the answer to the question that people ask. The use of keywords is important here. By writing SEO texts for frequently searched keywords that are relevant to your sector, you help Google make clear what your website stands for. With the result to hopefully get a higher position in the search results. It is therefore important to identify the most important keywords for your website – and to use them. With the possible growth of Voice Search in 2019, it is also important to look at long-tail keywords. When we talk about SEO trends 2019, it is becoming increasingly important to offer visual content. So don´t only use text, but also videos and photos to tell a story. Internet is becoming more visual! It is important to give images a good description to optimize them for search engines.
Search through market places and platforms
Sometimes Google seems supreme when it comes to search engines. But here, a shift seems to be taking place and other platforms are becoming more important according to the SEO trends 2019. Instead of searching in Google, the trend is that people go directly to a marketplace to search. Amazon is an important player in several countries and in for example America almost half of the internet users are looking directly on Amazon and don´t search on Google. As an entrepreneur, it will become increasingly important in 2019 to be present at market places with your products. In addition, it is important to score well in the search results on the platforms where your potential customers are located. If your potential customers use specific Apps, regularly listen to podcasts or follow a channel on YouTube for example, you also need to be present with a good ranking on this type of platforms.
Clear, user-friendly website
It is not new that the user-friendliness of a website counts when determining the ranking in search engines. A clear, user-friendly website is important here. A structure, in which it is clear to visitors where they can find something on the website, is paramount. For SEO it is important to work with appropriate titles and internal links, for example. Issues that can influence the user experience are also the speed and security of the website. Google shows slower websites lower in the search results. And if your website does not yet use https://, it is important to get this right now. Also pages for the cookie use and the privacy statement must be present on every website.
In addition to a user-friendly website, a responsive website is important. Since 2018, Google has used the mobile-first index when ranking websites. It is crucial that websites are responsive; that is, that they are optimized for mobile use. A mobile-friendly website is used by Google as the starting point for the search results. For the SEO trends we want to share that you have to ensure that your website also works well on mobile devices and that all relevant information is visible on a smartphone or tablet.